Speak Directly to Your Client Selling a consultant into your new client is a cause for celebration but there still obstacles to overcome. Who will do the job? You need a credible candidate. Do you pick someone who is over-qualified to create a good impression? Do you risk putting in someone who is good but […]
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3 Create your own perception When “no win – no fee” started in 1995 some law firms saw a great new business opportunity open up. They could take on cases with no deal-breaking financial commitment from the client. They were handed a brand new revenue stream with huge potential. They could be seen to be […]
2 Use your People Page, Use the Wider Web, and Use the Broadcast Media We’re going to look at how you can make more of your website and how you can start to make use of social media. Using your website “People” Page This page has one purpose. To convince the viewer that he or […]
3 Ways to Differentiate your Law Firm Introduction Law firms spend lots of time, effort and money trying to differentiate themselves from the competition. However, their websites make them look exactly the same as their competitors. At best it’s an opportunity missed. At worst it’s a huge waste of money. In a series of 3 […]
No one is happy on the bench but there’s nothing you can do about it? Have you ever been a substitute for your football team? I have. It’s frustrating, boring after a while, and if you’re being honest a bit demeaning. If you’re on the bench in a management consultancy your feelings are roughly the […]
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