On the Bench 1 – Selling Yourself

No one is happy on the bench but there’s nothing you can do about it?

Have you ever been a substitute for your football team? I have. It’s frustrating, boring after a while, and if you’re being honest a bit demeaning.

If you’re on the bench in a management consultancy your feelings are roughly the same.

They (whoever they are) don’t bother finding out what you’re good at.

They are not using you properly.

They aren’t trying hard enough to sell you.

The problem is they think it’s you.

You always say what you can’t do. You don’t say what you can do,

You say how people don’t make the best use of you. You aren’t saying how people can make the best use of you,

and perhaps

You aren’t trying hard enough to sell yourself.

Since you care more about yourself than they care about you, you need to start selling yourself.

Here are 3 steps to get you going.
1. Make a list of what you want to achieve
2. Make a list of what you like doing and another of what you can do (even if you don’t like them)
3. Ask yourself (or better still someone else) whether your second list will make your first list a reality.

The outcome will probably be a combination of

  • what you like,
  • what you know, and
  • what you need to know.

You’re almost ready but what can you do about the “I need to know” list?

I read a quotation by Richard Branson when he said that if you’re asked to do something you can’t do, don’t say No, say Yes – and then learn how to do it. I don’t think this applies to climbing Everest, but you get the point.

If you can do that, you can now sell yourself.

In the office you can tell your mentor, your boss or your Resource Manager.
Outside the office you can use YouTube, Linkedin and Twitter.

Maybe in future, when they want to use an example of someone who sells themselves they’ll use you.